How We Helped a Sales Trainer Sell £128K of High-Ticket Coaching

Where They Were

The creator had built a sharp personal brand around closing, objection handling, appointment setting, and B2B sales performance.

They had 33,000 Instagram followers and sold a £4,000 coaching programme for setters, closers, agency owners, and consultants who wanted to increase their sales conversion.

The offer had strong margins, but the pipeline was inconsistent. Most sales came from inbound DMs, referrals, and people already following the creator for months.

Before the Campaign

• Instagram followers: 33,000

• Offer price: £4,000

• Average monthly revenue: £24,000

• Average monthly sales: 6

• Average monthly booked calls: 42

• Show-up rate: 58%

• Close rate: 24%

• Paid ads: none

The Problem

The creator had authority and a profitable offer, but lead volume changed every week.

Some weeks the calendar was full. Other weeks had almost no qualified calls. A large number of people watched the creator’s content, but there was no structured system to move viewers into applications, booked calls, and sales.

What We Did

We built a 60-day Meta ads campaign focused on qualified call generation.

Step 1: Video Ads

We used direct sales angles based on the audience’s main problems:

• Why your close rate is stuck below 20%

• The objection that kills most sales calls

• How weak setters destroy high-ticket offers

• Why agency owners lose deals after the first call

• The difference between a pitch and a controlled sales process

• The best-performing ad was a 42-second direct-to-camera video explaining why most closers lose the sale before presenting the offer.

Step 2: Application Funnel

We created a premium application page that filtered prospects by:

• Current role

• Monthly income

• Sales experience

• Current close rate

• Weekly call volume

• Budget readiness

• Timeline to join

This improved call quality and reduced wasted sales calls.

Step 3: Retargeting

We retargeted people who watched sales videos, clicked the application page, started but did not finish the application, engaged with Instagram content, or missed a booked call.

This brought warm prospects back into the funnel after the first click.

Step 4: Follow Up

We added a seven-day follow-up sequence for applicants who did not book immediately.

The sequence included a case study, objection handling email, founder story, programme breakdown, and final booking reminder.

Campaign Numbers

• Ad spend: £18,200

• Application page visitors: 6,480

• Applications submitted: 694

• Cost per application: £26.22

• Qualified applications: 221

• Booked calls: 149

• Cost per booked call: £122.15

• Show-up rate: 74%

• Attended calls: 110

• Sales closed: 32

• Close rate from attended calls: 29.1%

• Revenue generated: £128,000

• ROAS: 7.03x

Final Result

The campaign turned short-form sales content into a profitable high-ticket acquisition system.

The creator generated £128,000 in revenue from £18,200 in ad spend, booked 149 calls, closed 32 clients, and built a repeatable pipeline for future growth.